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Desk with red coffee cup, colored pencils, and two sample pages of the Coloring, Affirmations, and Reflections for the Eco-minded book

Small hand holding a ball decorated like the earth.

Background image of colorful roller luggage. Foreground white text that reads "7 Steps to a More Eco-Friendly Family Road Trip"

Our Company

The Green Whale Mission

Our mission is to partner with parents who want to lead by example and raise kids that care about themselves, each other, and the world.

We want to empower parents to be their very best selves for their children and provide them with the tools they need to raise happy, healthy, confident, empathetic, inclusive, sustainable, and civically-engaged children. 

Our Philosophy

What we offer is two-fold.  We focus on educating the parent and empowering them to educate their children. We think of it a bit like the idea of putting your oxygen mask on first before assisting others.  A parent needs to be equipped with their own knowledge bank and a clear understanding of their own values in order to best educate their children. 

Therefore, our products and educational materials focus on educating parents so that they can lead by example first.  When a parent feels confident in their own understanding, we offer materials that empower parents to take their knowledge and educate their children.

Physical Products

Our physical products are diverse and ever-changing. This diversity of product is a result of the sourcing of our base materials.  We use unwanted treasures and give them new life through refinishing, redesigning, and otherwise repurposing them. Because our materials are not bulk purchased or manufactured, our physical products are not mass produced and are often limited in quantity or come in unique variations. 

These physical products focus on a circular economy by repairing, repurposing, and upcycling materials.  Therefore, by purchasing these products, parents set an example for their children by prioritizing a sustainable product.

Restored Table with dark stain surface and white legs in the background. Rob Flips Furniture in text in the foreground


Digital Products

Product Image with a desk background and open layouts of the activity book pagesTo better support parents, we are developing digital products and tools to help parents educate themselves and their children. 

These digital products rely on a strong foundation in learning design and our passion for sustainability. Therefore, you can count on them to be based on quality research and learning sciences.

By offering digital products, we minimize manufacturing and shipping costs and ambiguous supply chains.  Further, it also allows us to offer you a more economical option for securing useful educational content.  Better yet, the digital download is immediate, offering you convenient access to your product right when you need it.

Free Resources

We are creating and curating resources for parents and caregivers. We know it can be really hard to juggle all of the responsibilities of being an adult (jobs, bills, home repairs, etc.) and parenting.  Additionally, we recognize that even though we all want what is best for our children and that we try very hard to provide them with every opportunity– sometimes, we just aren’t sure HOW to do the work.

Don’t worry! Our resources are intended to help take the guess work out of inspiring healthy habits, self-esteem, empathy, multi-cultural competence, and a commitment to sustainability and civic engagement in our children.

You will find many free resources and curated lists by reading our blog posts and visiting our social media pages.

Who We Are

We are an average family of four with the desire to lead a more sustainable life.  It is our hope that our own commitments inspire those around us to do the same. We bring our educational and professional backgrounds into our business to support our mission to serve the community and take action against climate change.



Our Team